Recruitment: Strategies and Solutions in an Age of Shortage – Part One


Nearly 70% of all senior care providers identify caregiver shortage as the top threat to their business today. And if the Department of Labor projections for worker needs are even close to accurate, we ain’t seen nothing yet!

Join CEO Sharon Brothers and her guests for creative solutions, ideas, tips and takeaways to help you get in front of the challenge of recruiting quality applicants to meet your needs today and into the future.

You will learn:

  • How attracting younger workers is vastly different than older workers – and what works for each.
  • How to leverage ALL your connections to find quality applicants.
  • Technology solutions that can really work.
  • How to craft a job posting that attracts the right people.
  • Creative solutions that are working for senior care providers today.

About the Presenters:

Sharon Brothers, MSW brings her years of experience in senior care services to her passion as the founder and CEO of the Institute for Professional Care Education®. Sharon has an advanced degree in social work and leadership experience in multi-state assisted living corporations. She has been a developer, owner and operator of dementia care assisted living communities and has deep expertise as an educator for all levels of staff within the care profession.

For the past 7 years, Bobbi Emanuel has owned and operated 3 Senior Helpers territories encompassing 15 counties in Central and South Central Pennsylvania. Prior to Senior Helpers, She was VP of HR for a local, 8 store, Papa John’s Pizza franchise. Bobbi’s career has always been people oriented focusing Recruitment, Training, and Retention and Strategic People Management.

Sarah Lane has a B.A. and Master’s Degree in Communications, both from the University of Washington. She spent more than a decade in government service, where she won multiple awards for her work with government websites and social media. When looking to start a business of her own, she recalled her rewarding days at a non-profit program that helped low-income seniors remain living at home. Sarah Lane, and her husband Greg, are the owners of FirstLight Home Care – South Sound in Olympia, WA. They have been in business for 14 months and employ 25 caregivers.