Recruitment: Strategies and Solutions in an Age of Shortage – Part Two


Recruiting, Part 2 will feature panelists Sarah Lane (FirstLight, Olympia, WA) and Bobbi Emanuel (Senior Helpers, Harrisburg, PA) returning to share their successful methods for screening, interviewing and making the crucial onboarding process that sets the stage for long term caregiver success.

About the Presenters:

Sharon Brothers, MSW brings her years of experience in senior care services to her passion as the founder and CEO of the Institute for Professional Care Education®. Sharon has an advanced degree in social work and leadership experience in multi-state assisted living corporations. She has been a developer, owner and operator of dementia care assisted living communities and has deep expertise as an educator for all levels of staff within the care profession.

For the past 7 years, Bobbi Emanuel has owned and operated 3 Senior Helpers territories encompassing 15 counties in Central and South Central Pennsylvania. Prior to Senior Helpers, She was VP of HR for a local, 8 store, Papa John’s Pizza franchise. Bobbi’s career has always been people oriented focusing Recruitment, Training, and Retention and Strategic People Management.

Sarah Lane has a B.A. and Master’s Degree in Communications, both from the University of Washington. She spent more than a decade in government service, where she won multiple awards for her work with government websites and social media. When looking to start a business of her own, she recalled her rewarding days at a non-profit program that helped low-income seniors remain living at home. Sarah Lane, and her husband Greg, are the owners of FirstLight Home Care – South Sound in Olympia, WA. They have been in business for 14 months and employ 25 caregivers.