Marketing Essentials: Your Hospital Discharge Planner


Join Sharon Brothers and her guest, Jackie Gordon, a hospital social worker with 30 years' experience as they explore ways to get to the top of the referral list and strengthen your relationship with key referral sources.

You’ll learn:

  • What's important to discharge planners and how to make sure your marketing message addresses the "what's in it for me" value proposition.
  • How to carefully nurture a relationship that will get you to the top of the referral list.
  • Techniques to get past gatekeepers and get in the door with key referral sources.

About the Presenters:

Sharon K. Brothers, MSW brings over 30 years’ experience in senior care services to her passion as the founder and CEO of the Institute for Professional Care Education. Sharon has an advanced degree in social work and leadership experience in multi-state Assisted Living corporations. She has been a developer, owner and operator of dementia care assisted living communities and has deep expertise as an educator.

As a hospital based social worker and discharge planner for more than 20 years, Jackie has "insider" insight into the relationship between providers and referral sources. Join us as we explore how you can get the edge with your local referral sources.