Marketing Essentials - Beyond the Basics

On-Demand Webinar

Build a stronger, more targeted marketing and community outreach program using turn-key solutions from IPCed®.

Need to increase your referrals and sales leads?

In this webinar CEO Sharon Brothers and Senior Consultant Kevin Lambing will share their sales and marketing insight gained from over 30 years of combined experience in senior care.

What you will learn:

  • Marketing and community outreach programs that work.
  • A simple 4 step process for increasing referrals and sales.
  • The importance of establishing your company’s reputation.
  • How employee training programs impact your sales growth.
  • How certification programs can help you increase referrals and gain more customers.

About the Presenters:

Sharon K. Brothers, MSW brings over 30 years’ experience in senior care services to her passion as the founder and CEO of the Institute for Professional Care Education. Sharon has an advanced degree in social work and leadership experience in multi-state Assisted Living corporations. She has been a developer, owner and operator of dementia care assisted living communities and has deep expertise as an educator.

Kevin Lambing is a Senior Training Consultant at IPCed® and Family Learning Center® Specialist with over 20 years’ experience in sales and marketing, strategic planning and advertising. Most recently, Kevin has brought his education in psychological studies to help his clients in senior care understand their customers and develop training programs that are both highly effective and results oriented.