Growing Your Referral Base: Care Management Services


Join Kevin Lambing of IPCed and her guest Gail Haskett of Aging Resources as they discuss the latest trends in care management and how you can grow your referral base by adding care management to your existing services.

Participants will learn:

  • Basics for adding Care Management to your menu of services
    • Qualifications needed
    • Where referrals come from
    • Selecting the cases to take
    • Developing a care plan
    • Marketing your business in the community
    • Growing a more stable, lucrative clientele through care management

  • Finding your unique niche for marketing your services
    • Understanding the Customer vs. Consumer
    • Creating more perceived value for your customer

About the Presenter:

Kevin Lambing, Director of Sales and Business Development - National Accounts, has over 20 years' experience in sales and marketing, strategic planning and advertising. Most recently, Kevin has brought his education in psychological studies to help his clients in senior care understand their customers and develop training programs that are both highly effective and result oriented.

Gail HaskettGail Haskett, MA, CMC, CAPS, is a Gerontologist and Founder of Aging Resources, Inc., a business consulting and geriatric care management firm. Gail has over 30 years of experience in elder care, including home health, home care and hospice management as well as management of long term care communities.