Family Caregivers – Your Secret Weapon for Growth


Did you know that more than 90% of all caregiving services in the US are provided by families - not your competitors?

Think of the number of individuals being cared for in your community by you and all your competitors - and multiply that number by 9. That's how many people are receiving care by a family member - and how many people need to know about you.

Join Sharon Brothers to learn how to effectively reach those family caregivers before they even realize they need you.

About the Presenters:

Phil Bongiorno has served as the HCAOA Executive Director since January 2014. He serves as the chief staff executive and is responsible for the association's overall operations. In his 20+ year career in association management, Phil has represented a number of associations with a concentration on health care and disability issues. Before joining HCAOA, Phil served as the Director of Government Relations for The Society of Thoracic Surgeons. In his spare time, Phil is a marathon runner and has completed the Marine Corps Marathon 14 times.

Sharon Brothers, MSW brings her years of experience in senior care services to her passion as the founder and CEO of the Institute for Professional Care Education®. Sharon has an advanced degree in social work and leadership experience in multi-state assisted living corporations. She has been a developer, owner and operator of dementia care assisted living communities and has deep expertise as an educator for all levels of staff within the care profession.