Talking with Family Caregivers


Did you know that 90% of all caregiving in the US is provided by families – not your competitors?

Think of the number of individuals being cared for in your community by you and your competitors – and multiply that number by 9. That’s how many people are receiving care by a family member – and how many people need to know about you.

Join Sharon Brothers in an interactive discussion with actual family caregivers and learn how you can reach out to them before they even realize they need you.

The webinar will explore:

  • How families gather information about caregiving
  • How families deal with the financial challenges of caregiving
  • How caregiver stress affects family relationships
  • How families look for help -- once they’ve reached the breaking point

About the Presenter:

Sharon Brothers, MSW brings her years of experience in senior care services to her passion as the founder and CEO of the Institute for Professional Care Education®. Sharon has an advanced degree in social work and leadership experience in multi-state assisted living corporations. She has been a developer, owner and operator of dementia care assisted living communities and has deep expertise as an educator for all levels of staff within the care profession.