How Caregiver Certification Can Grow Your Business


Your clients are becoming increasingly concerned with training and quality of their caregiver.

The demand for senior care is projected to grow rapidly over the next fifteen years, while senior care providers are experiencing both a shortage of trained workers AND increased competition

In this interactive workshop, Kevin Lambing of the Institute for Professional Care Education will discuss how certification programs can be used to overcome the challenges care providers face on a daily basis.

Kevin will show how training directly impacts employee recruiting, employee turnover, customer satisfaction, customer retention, and marketing.

What you’ll learn:

  • Recognize the need for more than basic training, from both an employee and customer perspective.
  • Identify concerns common to new/potential employees.
  • Identify top concerns of potential new customers, discovering common themes and developing responsive action plans.
  • Identify the top certifying bodies in the U.S. today.
  • Develop a plan based on group discussions and common themes identified that result in a win for each vested party: provider, employee, customer and referral source.

About the Presenter:

Kevin Lambing, Director of Sales and Business Development - National Accounts, has over 20 years' experience in sales and marketing, strategic planning and advertising. Most recently, Kevin has brought his education in psychological studies to help his clients in senior care understand their customers and develop training programs that are both highly effective and result oriented.