Join Merrily Orsini, MSSW, President of corecubed Aging Care Marketing, as she delivers suggested strategies and tactics for making specific targeted referral marketing work for your agency.
Certainly there are many strategies to marketing home care. However, the most return on invested time and energy comes from targeting specific referrals that can produce repeat business.
In marketing strategy, this is sometimes called the "rifle" approach, as the agency is specifically going after one target. Consumer marketing, on the other hand, is more of a "shotgun approach", scattering hits everywhere and hoping one or two will hit the target.
Finding the right mix of time and money to spend on marketing should include a strategy that includes specific targeted referrals, measures for results for that strategy, and builds relationships for the future. Market correctly to targeted referral sources and they will often take over a sizable portion of your consumer marketing for you.
Merrily Orsini’s unique background combines skills in technology and people, and she has been a leader in the delivery of care services at home since 1981 when she started her first business. That business, a geriatric care managed in-home care agency that she grew and sold, earned her a prestigious Ernst & Young Entrepreneur of the Year Award for that venture. In 1998 she founded corecubed, an aging care services digital marketing company, where she is now President/CEO. As her career has continued to mature, she is regarded as a thought leader in the home care industry.