In 2013 Home Care Pulse surveyed 600+ in-home care agencies, asking "what percentage of your time and effort did you invest in marketing directly to consumers, verses marketing to referral sources and networking?"
The answer: On average, top in-home care agencies focused 75% of their marketing efforts on referrals/networking and only 25% on direct-to-consumer marketing (SEO, PPC, and other advertising).
This is not surprising when you look at where their new business comes from... 22% from government referrals, 24% from past and current clients and loved ones, and 33% from referrals from other health care professionals.
The growth of your business hinges on your teams ability build contacts and relationships in order to increase referrals... also known as networking.
In this webinar Jerry Fletcher, the Networking Ninja, will show you how to become an effective networker and increase referrals for your in-home care business.
This webinar will be focused primarily on networking for in-home senior care, but will also be applicable for community outreach professionals working in assisted living.
You will learn:
Jerry has been speaking professionally as "The Networking Ninja" since 1993. His pragmatic knowledge of how to combine customer relationship management with referral based sales and marketing techniques on and off-line has been gleaned from over 40 years as a Rainmaker and client satisfaction specialist. Jerry is dedicated to building trust-based marketing strategies for small and medium companies that want to take it up a notch...on and off line.