Getting to Yes: Identifying Prospective Resident and Families Essential Desires

On-Demand Webinar

Knowing and understanding your customer’s needs is at the center of every successful business. Once you have gained this knowledge, you can use it to persuade customers that purchasing from you is their best option.

In this webinar, Wade Elliott, Executive Director and founding CEO of WestHaven Senior Living, will show how to dig deeper before making a sales presentation to determine the real wants, needs, and desires of current and prospective customers.

You Will Learn

  • Simple use of follow up questions which smoke out the underlying interest of your clients and prospective clients.

  • How to use listening skills to gather essential information needed to lead prospects to a positive decision

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About the Presenter:

Wade Elliott is the Executive Director and founding CEO of WestHaven Senior Living, a non-profit senior living community in northern California. Under Wade's leadership WestHaven grew from one 6 bed community in 2002 to a multi-building campus offering independent, assisted living, and residential dementia care.