Establishing Your Business as the "Caregiving Experts"

On-Demand Webinar

One of the best ways to build your business is to establish your reputation as the “caregiving expert” in your community. Achieving "expert status" leads to more referrals and helps you attract the best employees and clients.

Join our CEO Sharon Brothers and Training Specialist Erin Starner for an interactive discussion on how to build care teams and increase referrals through marketing.

Your will learn:

  • How to implement a program that gives your caregivers the skills and knowledge they need to be successful.
  • How to develop positioning that sets your business above your competition
  • How to increase referrals from your clients and primary referral sources

About the Presenters:

Sharon K. Brothers, MSW brings over 30 years’ experience in senior care services to her passion as the founder and CEO of the Institute for Professional Care Education. Sharon has an advanced degree in social work and leadership experience in multi-state Assisted Living corporations. She has been a developer, owner and operator of dementia care assisted living communities and has deep expertise as an educator for all levels of staff.


Erin Starner is a Training Specialist at the Institute for Professional Care Education. Former manager of a Portland-based Homecare Agency, Erin has hands-on experience helping in-home senior care companies develop training programs to meet state compliance, and creating training initiatives that improve caregiver skills and customer satisfaction.