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Sales and Marketing Certification |
This 20 hour course is designed to prepare the individual for work in the field of sales and marketing in health care or senior care or services. This course begins with the foundational principles of marketing and how to ensure ethics in all aspects of sales and marketing.
Students will learn how to create a marketing mission statement, marketing plans and how to generate traffic and leads. Sales skills such as active listening and closing skills will also be taught. Students will learn the psychology of selling and how to use these principles in a senior or health care setting.
Course topics covered: |
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 Marketing and Management Interface
Marketing Ethics
Competition Analysis
Marketing Mission Statements
Psychology of Selling |
Developing Excellent Listening Skills
Using Words for Greater Impact
How to Generate more Traffic and Leads
Guiding the Prospect to Make a Decision |
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Successful completion of this course requires:
- Reading in-depth content, which you can print and save for future reference.
- Completing assignments and worksheets in each lesson (9 lessons in all).
- Successfully passing section quizzes over the course content (quiz retakes are allowed).
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Sales and Marketing in Health and Senior Care: $419.95 
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