The big headline news in my part of the country recently was this: “It’s Official: [Governor] Kate Brown signs minimum wage bill for $14.75 for Portland. Read News Article…
If your employees are like mine, they’re all excited about the raise coming to them immediately (they read the headlines only). In reality, this increase in minimum wage happens gradually between now and 2022 and only affects employers in the Portland metro area.
But the trend is upon us. And for small business owners and operators we know exactly what this means: either higher prices or lower margins.
It means something different to me: a shake out of weak providers. It also gives providers time to look at what will make them stronger and help them survive. I’d like to offer our help!
What can give consumers a greater sense of value that results in willingness to pay higher prices? Better service, higher skilled workers and specialty certifications that translates into “I’ll get better care if I pay a little more.”
How can you build a stronger reputation and referral network now that can withstand higher prices ahead? Focus on the quality of your service. And that relates directly to the training of your team.
A shake out is coming. For those providers who are going the extra mile in training, certification and service this will be a good thing. For the others who have just been squeaking by? RIP, my friends.